Photographer: Marc Tousignant
Art Director: Inoisell Miranda
Grooming: Blue Michael for Blue Michael Cosmetics
Nails: Nail Lounge
Model(s): Fernando@Q & Angelina@angelinaassereto.com
VERSANI isn’t just Jewelry. Versani is a lifestyle, an experience, a philosophy. Founder and famed jewelry designer ARA has his way to combine strength and beauty into each piece. Established in 1992, Versani began as a contemporary jewelry company.
Nowadays, at Versani you can find innovative combinations of gold and silver with wood, leather, denim, semi-precious stones, and diamonds. Also, there is a wide selection of wedding bands, bracelets, necklaces, rings, cuff links, earrings, and accessories. Our client service is unmatched, a jewelry piece or just a smile, everything you get at Versani comes from the heart.
Versani retail shops are more like treasure chests.
Regularly noted as one of the only places to get amazing jewelry for men and women, today’s SoHo headquarter and on-site production supports Ara’s vision: to bring the magic of Versani jewelry to his clientele around the world.
The Gemstone collection uses a modern technology known as Tension Setting, which portrays the gemstone in its maximum beauty. Versani has mastered the art of preserving the stunning, dazzling quality in the most iridescent stones.
Each collection reflects the juxtaposition that inspires the Versani slogan “Stay Cool Be Strong”.
The Wood collection pairs Bocote, a beautiful, warm, and exotic South-American wood with precise, gleaming platinum, gold, or sterling silver.
The Key Design collection comes directly from the heart of Versani, based on an enchanting keepsake Ara had as a child.
A modern mix of structure and design, elegant, yet profoundly simple
XEX-CLUSIVE VERSANI INTERVIEW
What is Versani?
In one word, Versani is a lifestyle. Bringing out the fun, strength, adventure and uniqueness in your life! Daring to be unique! That’s Versani! Going where most would not.
A man should never wear…
Costume Jewelry. I feel that accessories are a very important and critical part of a man’s wardrobe and not only builds confidence but adds character. A fine designer suit just adds to a man’s saunter, in a similar way so does real jewelry!
A woman should never wear…
Anything else but a smile. I feel that women can wear anything.
What is the source of your inspiration?
I am inspired by a lot of things but I would say nature is my greatest inspiration. I love the unpredictability of nature, it’s richness and abundance of shapes, textures, colors. I love being in nature and my stores and collections reflect this.
Did you always know you were going to design jewelry?
I am innately creative, however I never thought that I would be designing jewelry. It has truly been a blessing to be able to express love and creativity through it.
What will you tell young designers at the challenging beginning of their careers?
Have a strong heart, be persistent, keep moving forward and go out and get it! PERSIST, PERSIST, PERSIST!
New York is…
My Home! A place you definitely need to visit once in your lifetime!
The American dream!
Be sure to visit the Versani website! CLICK
ARTICLE FEATURED IN XEX MAGAZINE: SPECIAL EDITION ISSUE