At New York Fashion Week S/S 2017 Lead Hairstylist, T. Cooper of Metro Look, and her team were sponsored by ECRU New York and Wahl Professional to create textured beach hair for the BENCH/Body x CADET presentation. This season, BENCH/Body collaborated with CADET for a limited edition collection. BENCH/Body is the market leader for underwear in the Philippines. They carry a wide range of premium quality undergarments including basic, trendy, and sexy at affordable prices.
Cooper named the style the “Manmaid” (a playful take on the work mermaid, referencing men) and it was created using the ECRU New York products: Silk Texturizing Balm, Sunlight Spray and Marine Thickening Balm. “We knew that the models would be entwined in fishnet for the presentation, so I wanted all the models to look like they just came in from a swim” said Cooper. After cleaning up the hairline, sideburns, and facial hair with a Wahl Black Peanut trimmer, the hair was sprayed wet to release their natural curl pattern. Next we rough dried the hair from underneath to avoid disturbing their curls (for models with straight hair, we used a curling iron in alternate directions to give an appearance of a waves). We then used the Silk Texturizing Balm to shape the hair and make it look piecey, followed by Sunlight Spray to lock in the shape. Finally we used the Marine Thickening Balm in random sections to make the hair appear slightly wet (some models had flowers placed in their hair). “The ECRU New York products worked incredibly for creating perfect beach texture.” says Cooper
About ECRU New York
ECRU New York was created to “TREAT & PERFORM”. Silk proteins are used in many products within the collection because they strengthen and improve the integrity of the hair. ECRU New York’s ability to repair damaged hair while creating style for trends and fashion has made it a favorite choice among models and fashion designers. To learn more about ECRU New York visit www.ecrunewyork.com/