On February 9th, Fashion designer, TV personality and famed NY Club kid Richie Rich, and his business partner Tracie May-Wagner, launched their new fashion brand RICH by Richie Rich on the runway with STYLE Fashion Week at The Theater at Madison Square Garden.
Inspired by current events, and the social climate affected by the new American political regime, the POPOGANDA Fall 2017 Collection reflected a peaceful protest of social injustice through fashion, art and pop culture. Richie designed this collection as a vehicle for addressing important social issues like LGBTQ rights, Women’s Rights, Anti-Bullying, Climate Change, and Immigration, while simultaneously paying homage to the millions of Americans currently taking to the streets in peaceful protest.
The show featured past XEX Cover star Frankie Grande, the five transgender models including Claudia, Rain and Dominique from Strut, Oxygen’s hit reality TV show, and legendary trans activists Dina Delicious and Connie Fleming. In addition, Richie chose not to use animal products and 100% of the clothing, accessories and footwear in the POPOGANDA Fall 2017 Collection are vegan and cruelty free.
Producer/Co-Creative Director: Tracie May-Wagner
Music: Chris Young
Additional Jewelry: From the personal archives of Shelly Bromfield
Additional Creative Design: SSIK by Kristina Kiss
Additional Creative Design: Devin Kelly
Shoes: Michael Antonio Bags: Imoshion Jewelry: Rachel Brown
Hats: Celine Robert Make-up: Regan for M.A.C Cosmetics