Returning with what will undoubtedly be one of the biggest records of the summer, Swedish House Mafia have recently launched their official video for new single “Save The World.” The video has been up for just a few weeks and has already surpassed 10 millions views.
“It’s one of the songs that came out of the studio sessions we had over here in L.A. this year,” Axwell told MTV News of the new indie-rock-infused track, which he promises is nothing like anything they’ve produced in the past.
“I think a good thing is always to leave what you did there and start fresh,” he said. “Like with ‘Save the World,’ for example. It’s not the ‘One’ rip-off, it’s not the ‘Miami 2 Ibiza’ rip-off, it’s just something new. It seems like it’s what people want to hear.”
Directed by Jon Watts, who has also created videos for Sleigh Bells, TV on the Radio and Fatboy Slim, the video is a marked change for Swedish House Mafia. The “Save the World” video is largely comprised of three scenes: a diner attendant on a late shift, a gentleman chilling in his car and two lovely ladies walking the streets (presumably of L.A., where the video was shot). Then, weaving between each of these settings, our subjects are attacked by separate assailants. Two ski-masked goons descend upon the diner attendant, smashing his tip jar with a baseball bat. A masked attacker crowbars the driver’s car window. And one of the beautiful lasses walking the streets is pulled away from her friend with a hand over her mouth. The victims of the various crimes are soon rescued by man’s best friend, a gang of superhero pups.
Extraordinary concept, cinematography and art direction, I wish my dog could do all of this!