Coco Rocha & Mary Kay Join Forces for Dream Beautiful Contest

XEX MAGOctober 22, 2014

Finalists from across Asia Pacific will gather in Hong Kong from 13^th – 16^th October 2014 for the glamorous finale of Mary Kay’s annual, makeover contest. Over 290,000 women from across nine countries in Asia Pacific entered the contest, which sees real women – who dream of becoming a model – team up with a Mary Kay Independent Beauty Consultant to enter and compete together. The winners of local heats are then flown to Hong Kong for an intensive week of celebrity-led training workshops and a series of challenges from photo shoots to model castings, before performing in a live catwalk show, where a star-studded panel of judges will crown the winners. The highlights and drama of both finale week and the live show will be captured and broadcast by the Dream Beautiful media partner – DIVA.

Dream Beautiful – The Making of a Model is a showcase for the beauty and skill of both models and Mary Kay Independent Beauty Consultants, who live their Dream Beautiful journey together. It is a unique platform that recognizes industry talent both on and off the catwalk and is a celebration of the strong bonds and partnerships that underpin and sustain the modeling industry. The competing duos have worked in tandem to qualify as one of the twenty-four pairs of Dream Beautiful finalists, who respectively hail from China, Taiwan, Korea, Philippines, Singapore, Hong Kong, Malaysia, Australia and New Zealand.

Celebrity TV Anchor Dominic Lau will host the live Dream Beautiful Finale show, taking place at Shaw Studios on Thursday October 16th. Tuff Productions will transform the huge, 20,000 square foot Hong Kong venue into a stunning high fashion catwalk and event space. It will host over 500 invitation-only guests, media and VIPs, including an A-List celebrity-judging panel headed up by international supermodel Coco Rocha. During the Finale, each of the 24 pairs of finalists will walk the catwalk in a choreographed show, which will feature videos, interaction and comment from the judging panel and a nail-biting reveal of the winners, all before a live audience. Official hair partner Toni & Guy will style the hair of both celebrity judges and contestants. Eight celebrity judges will adjudicate the 2014 Mary Kay Dream Beautiful Asia Pacific Finale:

Coco Rocha – International supermodel
K.K. Chua – President Asia Pacific Region, Mary Kay Inc.
Sheryl Adkins-Green – Global Chief Marketing Officer, Mark Kay Inc.
Stephen Webster – Global Design Director, Mark Kay Inc.
Luis Casco – Celebrity makeup artist and TV personality
Cara G. – Asia’s very own supermodel and TV presenter
Jason Capobianco – World-class fashion photographer
Christie Simpson – Celebrity stylist to local and international stars

In the lead up to the Finale event, the 24 Dream Beautiful finalist pairs will participate in an action-packed four days of finale activities in Hong Kong from 13^th – 16^th October. Each model and Mary Kay Independent Beauty Consultant will profit from an exciting series of intensive master classes at Ed1tus in Aberdeen. The master classes are designed to help pairs learn about all aspects of the modeling industry from those who know it best – the Mary Kay Dream Beautiful celebrity judges. The world-class judging panel will work with the finalists throughout the training days and finale to get them finale-ready, and to give them Dream Beautiful experiences to remember forever, including:

Photo shoots. Models and consultants will experience real life fashion and beauty shoots. Contestants will participate in individual and group shoots, led by renowned fashion photographer Jason Capobianco, guest photographer Earl Wan and stylist to the stars Christie Simpson.
Model training. Models will fine tune their walks and poses for the catwalk, beauty shots and learn about the ins and outs of castings thanks to Asia’s best-loved supermodel Cara G.
Makeup training. Celebrity makeup artist and TV personality Luis Casco will take the Independent Beauty Consultants under his dynamic wing, showing them how to create different makeup looks. They’ll style the perfect catwalk look, and learn top tips for high-end and lifestyle photo shoots.
Styling. Christie Simpson will lead consultants and models in a masterclass covering how to dress for different body shapes, and the basics of professional styling.
Model casting simulation, Global Design Director of Mary Kay, Stephen Webster and Chief Editor of Marie Claire, Marcella Wong will run a real-life casting for the models, which will begin with a representative from top Hong Kong model agency Dreamodels taking the would-be models through the professional realities of being a full-time model, from travel expectations to contract guidelines.

The Dream Beautiful model winner will become the ‘face’ of Mary Kay Asia and will appear on the front cover of Mary Kay’s Applause magazine, which has a circulation of hundreds of thousands. The shoot for her cover will take place in the U.S. She may also be awarded a 12-month modeling contract with Dreamodels. The winning Mary Kay Independent Beauty Consultant will be Mary Kay’s Makeup Artist of the Year for 2014/2015 in Asia Pacific, which will see her honoured in her local market and working with the local Mary Kay team on different beauty projects, including a cover shoot with her partner in the U.S. She will also be presented with Mary Kay seminar speaker opportunities.

K.K. Chua, President Asia Pacific Region, Mary Kay Inc., praises “It is such a pleasure to celebrate the powerful ability of women to enrich each other’s lives. Helping women to feel beautiful and empowering them to live their dreams is at the heart of Mary Kay’s philosophy and brand. For the second year, our Dream Beautiful model and makeup artist search provides a platform for real women – with big dreams – to step in to the spotlight and truly shine.”

Coco Rocha, supermodel and Mary Kay Dream Beautiful celebrity judge, mulls on what she’s looking for in a winner, “I’m so excited to see these incredible, brave women perform at the Mary Kay Dream Beautiful Finale in Hong Kong. I love this contest; it’s a fantastic example of women helping women to achieve their dream goals together! Dreaming big, working hard and collaborating productively with colleagues and friends is at the heart of success in the modeling industry.”

Get inspired and motivated by amazing women thanks to Mary Kay’s Dream Beautiful Contest at the Official Instagram – @MKDreamBeautiful and tag comments using dedicated hashtags #MaryKay, #MKDreamBeautiful. Or follow the Mary Kay Dream Beautiful Contest celebrity judges and host at: